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Legal notice for trades businesses in Germany: must-haves, extras and typical mistakes

Cease-and-desist letters over a faulty legal notice (Impressum) are no myth in the trades. Usually it's about small things: a missing phone number, an outdated reference to the Telemediengesetz, a GmbH without a managing director in the legal notice. Since May 2024, the Digitale-Dienste-Gesetz (DDG, Digital Services Act) has been the legal basis. This post shows what is mandatory for your business, what the crafts organisations recommend and where else besides your website the details have to appear.

10 min readUpdated: November 2026

For:All trades
Hand sketching on a clipboard on a construction site

Key points at a glance

  • The basis is § 5 DDG, which replaced the Telemediengesetz (TMG) in 2024. References to the TMG should be removed from your legal notice.
  • Mandatory are name, address for service, email and phone, for companies the legal form and authorised representatives, register entry and USt-IdNr. (VAT ID) or Wirtschafts-Identifikationsnummer (business ID number).
  • According to the ZDH (German crafts confederation), chamber, statutory professional title and professional rules are only mandatory for health crafts. Naming the Handwerkskammer never hurts, though.
  • With more than ten employees, § 36 VSBG requires a statement on consumer dispute resolution. For an advice blog, you need a responsible person under § 18 (2) MStV.
  • The Accessibility Strengthening Act exempts micro-enterprises for services. You can create your legal notice with the legal notice generator.

This article is general information, not legal or tax advice. Rules change: check the details with your economic chamber or chamber of crafts, your trade guild or your tax adviser.

The five most common mistakes in a tradesperson's legal notice

  1. Outdated legal basis: "Angaben gemäß § 5 TMG" still appears on many sites. The TMG has not existed since May 2024.
  2. Only one way to get in touch: an email address is not enough if customers cannot also reach you quickly and directly. The ZDH names email and phone number.
  3. GmbH without representatives: for GmbH and UG, the managing director, register court and register number are often missing.
  4. Legal notice only on the home page: it must be easy to reach from every page, according to the ZDH within two clicks at most. The footer is the safest place.
  5. Forgetting social media: your Facebook or Instagram profile also needs a route to the legal notice.

What § 5 DDG means for trades businesses

The law applies to all commercial digital services, including your business website, even if you don't sell anything through it. The table translates each item into the everyday life of a trades business.

§ 5 (1) DDG in the trades (as of November 2026)
No.DetailWhat it means for you
1Name, address; for companies, legal form and authorised representativesFull name or company name, street and town of the business; for GmbH and UG, the managing directors
2Fast electronic contact, emailEmail address and phone number; a contact form alone is not enough
3Supervisory authority for activities requiring a licenceAccording to the ZDH, in the crafts only for authorised district chimney sweeps and gunsmiths
4Register and register numberHandelsregister (commercial register: e.K., GmbH, UG), Gesellschaftsregister (partnership register: eGbR), with register court
5Chamber, statutory professional title, country, professional rules for regulated professionsAccording to the ZDH, mandatory only for health crafts such as opticians or dental technicians
6USt-IdNr. or Wirtschafts-IdentifikationsnummerUSt-IdNr. if you have one; otherwise the Wirtschafts-IdNr. as soon as the BZSt (Federal Central Tax Office) has assigned you one
7Winding-up or liquidationOnly relevant if your GmbH or UG is being dissolved

The Handwerksrolle (register of crafts) is not explicitly mentioned in § 5 DDG, because it is not a commercial register in the sense of no. 4. Many businesses name it anyway, together with the responsible Handwerkskammer, because it shows customers that a registered specialist business stands behind the site. This is voluntary and entirely unproblematic.

Handwerkskammer and master title: mandatory or optional?

This is where many templates online differ. According to the interpretation of the Zentralverband des Deutschen Handwerks (ZDH), only the health crafts are regulated professions within the meaning of § 5 (1) no. 5 DDG: opticians, hearing aid acousticians, orthopaedic technicians, orthopaedic shoemakers and dental technicians. These businesses name the chamber, statutory professional title, Germany as the country and the Handwerksordnung. For electrical, roofing or painting businesses, this is not mandatory under that reading.

Sample: legal notice of a trades GmbH

A fictional roofing business from Rosenheim, organised as a GmbH, with 14 employees and a small advice blog on its website:

  • Dachtechnik Muster GmbH, Innstraße 5, 83022 Rosenheim
  • Represented by the managing directors Max Muster (Dachdeckermeister) and Eva Muster
  • Phone 08031 123456, email info@dachtechnik-muster.de
  • Register court: Amtsgericht Traunstein, HRB 12345
  • USt-IdNr.: DE123456789
  • Entered in the Handwerksrolle of the Handwerkskammer für München und Oberbayern (voluntary detail)
  • Responsible for editorial content under § 18 (2) MStV: Max Muster, address as above
  • Consumer dispute resolution: we are neither willing nor obliged to take part in dispute resolution proceedings before a consumer arbitration board.

Check the responsible register court in your commercial register extract: in Bavaria it is not always the local court where the company is based. A sole trader without a commercial register entry simply leaves out the register line.

Your legal notice without the guesswork

The free legal notice generator asks for legal form, register, tax numbers and Handwerkskammer and adds VSBG and MStV details if they apply to you. Nothing is sent to us.

Extra details: VSBG, MStV and DL-InfoV

Consumer dispute resolution under § 36 VSBG

If your business had more than ten employees on 31 December of the previous year and you have a website or general terms and conditions, you state whether you are willing or obliged to take part in proceedings before a consumer arbitration board. Smaller businesses are exempt. The link to the EU online dispute resolution platform that used to be common is outdated: the platform was shut down in July 2025, so the notice can go.

Responsible person under § 18 (2) MStV

As soon as your website has journalistic or editorial content, such as a blog with advice on roof renovation or news from the business, you name a responsible natural person with name and address. A pure overview of services does not need this. If in doubt, include the line; it costs nothing.

Service information duties (DL-InfoV)

Before a contract is concluded, the DL-InfoV (Service Information Ordinance) requires, among other things, details on general terms, choice of law, guarantees beyond the statutory warranty and, if one exists, a professional liability insurance with the insurer and territorial scope (§ 2 (1) no. 11). You may also provide this information electronically. Opinions differ on whether a trades business's ordinary business liability insurance falls under this; many businesses name it on their website or in their quote as a precaution.

Man in a checked shirt checking his business website on a tablet

Privacy policy and consent

Besides the legal notice, your website needs a privacy policy under Art. 13 GDPR. For cookies and any other access to the device that is not strictly necessary, § 25 TDDDG requires consent. In concrete terms for the trades:

How to get it right

  • Only ask in the enquiry form for what you need for a call-back and a quote: name, phone, town, request
  • Accept photos of damage over an encrypted connection and delete them after the job is finished
  • Only load Google Maps after a click, or offer it as a "Plan route" link
  • Name exactly the services you really use in your privacy policy

Better not

  • Adding a WhatsApp button without mentioning it in your privacy policy
  • Setting tracking and marketing cookies before anyone consents
  • Accepting job applications through the same form as customer enquiries and storing them indefinitely
  • Adopting a generator's template policy unread when you use services it doesn't cover

If you also recruit staff through your website, you will find tips on job ads and application forms in the post Finding staff in the trades.

Accessibility Strengthening Act: usually not affected

Since 28 June 2025, the BFSG (Barrierefreiheitsstärkungsgesetz) has applied to certain products and services, including e-commerce services through which consumers conclude contracts online. Micro-enterprises that provide services are exempt (§ 3 (3) BFSG). This means businesses with fewer than ten employees and no more than €2 million annual turnover or balance sheet total. A painting business with six people and an enquiry form therefore has nothing to do. A plumbing and heating business with 25 employees and an online shop for spare parts, on the other hand, should take the issue seriously.

Mandatory details beyond the website

Where else the details must appear
PlaceLegal basisWhat must be included
Social media profiles§ 5 DDG; the ZDH expressly includes profilesAn "Impressum" link to your website, clearly visible in the profile
Emails and quotes of a GmbH or UG§ 35a GmbHGLegal form, registered office, register court, register number, all managing directors
Emails of an e.K.§ 37a HGBCompany name with the suffix e.K., place of business, register court, register number
Invoices§ 14 UStGTax number or USt-IdNr. and the other invoice details
Google Business ProfileNo dedicated legal notice fieldLink your website; keep name and address identical to the legal notice

For the lettering on your company vehicle, legal notice law has no general requirement. But if you advertise there with "Meisterbetrieb" (master craftsman business), "24-hour emergency service" or fixed prices, you must follow the rules of competition law. More on this in the post Advertising and price information for trades in Germany.

A ten-minute legal notice check:

  • Does "TMG" still appear anywhere? Replace it with "§ 5 DDG" or simply "Impressum"
  • Phone and email present and reachable
  • Legal form, management and register up to date (keep your commercial register extract next to you)
  • USt-IdNr. or Wirtschafts-IdNr. entered
  • VSBG statement if you have more than ten employees, old ODR platform link removed
  • Responsible person under the MStV if you blog
  • Legal notice also linked on Facebook, Instagram and in your email signature

Starting out right now? Then you will find every step from the Handwerksrolle to the trade registration in the guide Starting a trades business in Germany.

Sources

Quick answers

Questions on this topic

Does the Handwerkskammer have to be in the legal notice?

According to the ZDH's interpretation, only for health crafts such as opticians or dental technicians. For other crafts the detail is voluntary. Many businesses name the chamber and the Handwerksrolle anyway, because it builds trust.

Does my Handwerksrolle number have to be in the legal notice?

§ 5 DDG does not expressly require it, because the Handwerksrolle is not a commercial register. You may include it voluntarily. The commercial register number, however, is mandatory if your business is entered there.

What is the Wirtschafts-Identifikationsnummer and does it have to be in the legal notice?

The Federal Central Tax Office has been assigning the Wirtschafts-IdNr. (business ID number) automatically in stages since the end of 2024. If you have a USt-IdNr., that is enough. Without a USt-IdNr., you state the Wirtschafts-IdNr. as soon as you have received it.

Do I need a notice on consumer dispute resolution as a small business?

Not with ten or fewer employees on 31 December of the previous year. Only above that do you have to state under § 36 VSBG whether you take part in arbitration proceedings. You no longer need the link to the EU online dispute resolution platform.

Does the legal notice also apply to my Facebook page?

Yes. Business social media profiles are digital services too. A clearly visible link to your website's legal notice is the easiest way to meet the requirement.

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